Think Local - Go Global
When it comes to having an Internet presence companies often focus on the global aspects of their website. They want to be on the first page of Google. They want to see their hits go through the stratosphere. They look for the millions of visitors that they will receive from across their state or even the nation. However, when these goals fail to realize, they believe their Internet marketing efforts have been a failure.
Internet marketing campaigns should start small and grow as your results improve. Initially, focus the marketing of your company and website to your local neighborhood. Once you have developed traction, expand your efforts to your community. As you build your presence and hits, develop your efforts to include your city, state, and even country.
By catering your message to a particular market area, you will increase the effectiveness of your website’s true goal, to sell your products. Follow these examples to think locally as you grow globally.
Read more at http://www.turborater.com/blog/think_local_-_go_global.aspx